We've captured the event highlights and top takeaways for you in this blog post and this video:


We welcome you to review the stories that were presented. Click on any of the thumbnail images below to download the decks. And for more inspiration, have a look at the main Q&A's from  the presentations and related contents on these digital topics that we've recently published!

SKIMspiration Europe 2018: Driving Digital Success - Opening

by Mini Kalivianakis

Driving digital success

 (Wo)man vs Machine: From competition to collaboration

by Samantha Bond and Janneke van den Bent

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Read our blog post on 5 tips to add automation to market research and visit our research automation page for more inspiration on Smart Qual.

From SKIM's Innovation lab: SmartQual in Patient Research

by Janneke van den Bent 

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From SKIM's Innovation lab: Alexa, can you be my smart research assistant?

by Yasemin Ozdemir

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For more inspiration on voice technology, read our blog post on 3 tips to optimize your voice commerce strategy and/or visit our voice technology page to download the guide on brand strategies for voice tech, our infographic on voice tech implications on brands, and more.

From SKIM's Innovation lab: Preview of SKIM's social media solution

by Paul Janssen

SKIMspiration-2018-Q&A-thumbnailWith consumers spending an average of 1.7 seconds with any mobile content, brands need a better approach to break through the endless scroll to reach the distracted and bored consumer.  End this year we'll launch a new SKIM platform which allow marketers to more accurately test social media content (static & video). The result will be richer insights brands can use to create thumb-stopping content that can ultimately drive sales.  Have a look at the Q&A file for more details on this upcoming solution - and stay tuned! 

True of False: Applying pricing and choice behavior learnings in the shift to digital

by Joyce van Heeswijk

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Read more about pricing and portfolio optimization topics on our blog here. 

Mobile-Ready Hero Images: Optimizing eContent for faster, easier online shopping

by Mini Kalivianakis and Borbala Szinetar

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Read our related blog post on what we learned from Unilever's Oliver Bradley on his eCommerce Journey this topic and/or review the webinar we hosted with him.

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Photo gallery from SKIMspiration Europe 2018

Credit to Rob van Dalen / blinckt.nl, Instagram