Pricing in marketing

Why marketers should own the "fourth P"? - The Singapore Marketer

In any given organization, who claims ownership of pricing is often a topic of debate. Whether you work in consumer goods, healthcare, telecom, finance or technology, price strategy is not always top-of-mind, nor is it owned by a single department within a company.

Published at the Singapore Marketer (Oct-Dec 2017), our VP Price and Portfolio Management, Oskar Toerneld and Director Asia-Pacific, Robin de Rooij discussed why marketing should own pricing.