New consumer insights reveal secrets to optimizing promo strategies
Have you hit a ceiling when it comes to price increases? Feeling the strain on your volume growth and bottom-line? Considering promotions to drive growth, without sacrificing profits?
If there’s a growing sense of urgency to dial up promos in 2024, watch this on-demand webinar to learn how to effectively command the “promotion lever” with precision and certainty.
The key to optimal promotions strategies which drive incremental value, is understanding and predicting consumer behavior. Given today’s market dynamics, SKIM’s revenue management practice conducted new research to explore shifting price perceptions in Europe.
Watch our on-demand webinar to hear these insights and the promotion secrets to creating a win-win-win for your company, retailer, and consumer.
What you'll learn:
New consumer insights on how promotions influence purchasing decisions across multiple FMCG categories
Key consumer behavior “considerations” to incorporate when devising an effective promotion strategy
Where and when promotions should best be utilized to drive a healthy business for you and your retail customers
Which promotion attributes best drive conversion from consideration to purchase, across channels
