Using AI to boost creativity, quality and efficiency in market research

6 real-world applications for insights professionals 

AI applications for insights professionals

How are you incorporating AI into your research programs this year?  

AI is already redefining how we collect, validate, interpret, and analyze data and information; and the knowledge we gain. The technology will certainly be critical to our continued success in delivering precise and actionable insights. 

However, what is possible now? How and where can we tap into the power of AI as insights professionals today?   

In this webinar, we'll share six ways we're using or piloting AI solutions to achieve better quality, higher efficiency and more creativity.

Join this webinar to learn: 

  • 6 real-world AI case studies and examples across various research stages, including: inputs, analysis, reporting 
  • How AI is already helping to boost creativity, improve quality and drive efficiency  
  • Practical applications of AI, including: Supporting creativity in claims generation, efficient automated understanding of text, survey chatbots, AI-enhanced dashboards, tools for visual/video analysis, emotion AI
  • Important considerations to keep in mind when using AI