"Alexa: How is voice impacting consumer behavior and brands?"
With the increased adoption of voice and digital assistants,there’s no denying that Amazon’s Alexa, Apple’s Siri and Google Home are impacting consumer behavior today.
So, how should brands respond?
Download our report to learn:
- Consumer attitudes and usage of voice technology and digital assistants across smart speakers and smartphones in the U.S, U.K. and Germany
- Implications of voice technology on the path to purchase
- Recommendations for marketers developing digital assistant strategies
- Where and how brands can start experimenting with voice marketing