Implicit research

Unspoken™: Implicit research metric via engaging mobile interface - IIeX LATAM 2017

In this presentation you will learn:

  • How to capture non-rational drivers through a mobile friendly research design based on implicit research techniques
  • How “natural” mobile techniques such as tapping and swiping can be used to increase respondent engagement
  • A real-life case study will demonstrate how these techniques improve performance over traditional survey designs