Would you like to review the results of 500+ Unilever communication claim studies worldwide, and benefit from what we learned on your brand or category? Well, you can!
Unilever & SKIM have partnered on studying more than 17,000 claims across 39 countries since 2008. We used this vast pool of knowledge to extract insights and create clear guidelines on how to write winning claims.
We're happy to share that we have a format in which you can access and review all historical data too: the Unilever Communications Database (built on Power BI).
To help you get started, we recorded a 10-minute demo video. In this demo we walk you through the different features of the database, so you can take full advantage of the database and leverage it to optimize future claims.
We hope you find this useful. If you are unsure how to access the database or have any other questions, please let me know or reach out to your SKIM partner directly.
Joyce van Heeswijk
SKIM Global Unilever Account Manager