Learn how we helped KFC optimize their menu: from research findings to nationwide implementation

KFC’s menu was so complex it was leaving some customers frustrated with the ordering process. This situation led KFC to embark on a journey to menu simplification. The goal was to enhance the guest experience, while maintaining (or increasing!) profitability.

To simplify the menu we used a complex choice-based conjoint analysis, coupled with a TURF analysis, to understand guests’ menu choices and to help determine the outcome of removing certain items from the menu.

Download the deck and learn:

  • How KFC used conjoint analysis to successfully optimize its menu
  • How to test and validate a new menu and product offerings before launching
  • How to combine research data with true sales data to develop more accurate predictions.