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What you can expect in this COVID-19 report:
- Results of a pricing re-run conducted in April 2020 in the U.S. and Europe across CPG / FMCG categories pre- vs. during COVID-19.
- Learn how/if price elasticities changed between December-early March and April 2020
- Understand how/if consumers are deciding differently now
- How/if price sensitivity varies across categories and countries now
Implications for brands considering pricing research during the COVID-19 crisis