How do people react if you alter a product or change a price?
Understanding what drives decision-making of customers is key when optimizing brand performance. Discrete Choice Modeling is often the best way to provide these insights, by replicating customer choice and trade-off behavior. That is, if you know when and how to use Conjoint Analysis, and how to get the most out of it.
Our Conjoint Seminar consisted of 3 consecutive 30-minute sessions:
Getting started with Conjoint (10.00 – 10.30 CEST)
How to get the most out of Conjoint (10.45 – 11.15 CEST)
