sharing of market research results

Sharing market research results: From the dusted drawer to the top of the pile - ESOMAR Congress 2017

Based on the learnings from interviewing Consumer Market Insight professionals from different companies in Europe and Asia, we explore ideas of sharing insights differently.

We also rethink how corporate consumer insight professionals liaise with researchers from the agency side (and vice versa) to fully unlock the potential of synergy effects.

  • Which improvements of currently used deliverables could make results more memorable?
  • Which new tools or formats of reports can lead to better insight socialization and inspire stakeholders?
  • How could the collaboration between market researchers at the client and agency side be changed to enhance the relevance and impact of market research results?