Optimizing product messages, key visuals, concepts with specific language or sensorial cues help consumers create mental imagery that brings product experience to life.

In our presentation at Research & Results we explained the underlying phenomenon of psychological distance and how to employ the theory in brand communication. Applied in communication, reducing psychological distance creates a match between the consumers' desire and the brand offer, triggering short term actions.

HowToBringProductExperiencesToLive-headerslide