Predicting consumer choice in the ever-changing digital landscape is becoming increasingly challenging, especially in the crowded technology and telecom markets. Consider the hundreds of potential options consumers face when it’s time to keep or switch telecom providers. They often turn to online channels, either comparison sites or the provider sites, to choose which voice, data and carrier plans best meets their needs.
SKIM Online Comparison Website Replication
But how exactly are these decisions made online? Uncovering that answer is key to optimize your subscription portfolio today. However, traditional research techniques have limitations for today’s online shopper.
Presented by Wessel Roose, SKIM Senior Manager, in this webinar you’ll learn how VodafoneZiggo was able realize new strides in accuracy and prediction of consumer choice thanks to using traditional and non-traditional research techniques.