From clicks to cart: making smarter use of product images

In today’s crowded online marketplace, we all face the same challenge: how do we attract and convert shoppers?

While increased media spend is an almost guaranteed way of attracting more people to an online platform, getting them to actually buy is a whole different ball game. Many online retail giants aren't forthcoming with behavioral data, so knowing how visitors think and behave from the time they land on the platform until they check out, is a blind spot for many of us

Hero Image- Simulated online shopping experiments

Tapping into consumer psychology can be one way to tackle this challenge. Our psychological distance theory, developed in collaboration with bright minds at the psychology department of New York University, can help find ways to drive online conversion.

We believe that by applying this theory to product images you can lower the psychological distance between the consumer and the brand, and drive conversion as a result.

Psychological theory in action - what you'll learn in this webinar:

Paul-JanssenPresenter: Paul Janssen, VP Brand Communication

We recently put our theory to the test by teaming up with Qoo10, a leading eCommerce site in Asia, and Singapore’s #1 online shopping destination.  Watch this webinar to see the results of the experiment and learn how you can apply our theory to optimize your eCommerce strategy.  

In this webinar, you will:

  • Learn how our psychological distance theory can help drive conversion online
  • Discover how together with Qoo10, we significantly increased their click-through & add-to-basket rates
  • Receive tips on how product images can be enriched with sensorial cues to reduce the gap between online shoppers and your brand
  • See how realistically replicating eCommerce environments can uncover behavioral data to better inform your digital content strategies