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FINAL_Healthcare CH Data Fusion 2021

Learn 'decision influence' model can deliver more accurate product forecasts and better predict prescription & OTC decision behavior

What you'll learn: 

  • A practical framework to help define which stakeholders influence treatment decisions, both in prescription and OTC markets
  • How understanding physician/patient interactions and connecting these perspectives can deliver more accurate and reliable product forecasts
  • New research methodology behind a decision influence model, including the set-up of a data-fusion analytics approach
  • Considerations on how different cultures or therapy area characteristics might impact the set-up of a decision influence model