Enjoy watching the recording below: (Click here to download the webinar deck)
Learn 'decision influence' model can deliver more accurate product forecasts and better predict prescription & OTC decision behavior
What you'll learn:
- A practical framework to help define which stakeholders influence treatment decisions, both in prescription and OTC markets.
- How understanding physician/patient interactions and connecting these perspectives can deliver more accurate and reliable product forecasts
- New research methodology behind a decision influence model, including the set-up of a data-fusion analytics approach
- Considerations on how different cultures or therapy area characteristics might impact the set-up of a decision influence model