Helping P&G thrive by understanding and predicting decision behavior

Digital research innovations for today’s omnichannel shopping environment

To stay ahead in today’s environment, it’s critical to know how decisions are made and how the changing environment influences decisions for consumers. By understanding how decision-making has changed (and how it hasn’t!), we at SKIM adapt robust research techniques and develop digital innovations to address this new reality.

The result? Practical brand communications, revenue management, product innovation, and eCommerce recommendations you can use to drive growth of P&G brands, online and offline.

Here's an overview of the mobile research innovations we shared at 2019 InnoFair.  We look forward to continuing the conversation!

Implicit and agile mobile research innovations
How can we help you better predict consumer behavior? 


Optimize your portfolio and communication strategy through our mobile, implicit-based testing platform


Increase conversion by uncovering and predicting digital shopper behavior in replicated online environments


Maximize the ROI of your social media content by measuring what really matters in replicated social feeds

Get inspired
See how we helped other leading brands win online

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About SKIM and P&G

Our companies go way back: SKIM has been P&G's preferred global pricing supplier for 20+ years. We now partner with P&G insights teams worldwide, across nearly all brands and categories - answering a diverse range of eCommerce, revenue management and communications questions.

Why do P&G teams continue to partner with us?

  • Consumer behavior focus & implicit methods - SKIM solutions aim to consider both conscious and subconscious decision-making process, vs. focusing purely on rational measures
  • Early eCommerce innovator - We've helped develop guidelines for hero images and other digital content since 2014. We're experts at replicating popular online environments and eCommerce platforms to uncover true behavioral data
  • Data-fusion approach - Our advanced analytics and predictive pricing simulators integrate multiple data sets. We're proud to have 40 years of choice modeling expertise. Our solutions are rooted in analytical rigor and robust methodologies. We're longstanding partners to leading consultancy firms, BCG, McKinsey, etc.
  • Specialized in-house data science team - our team conducts the most sophisticated choice modeling projects for other market researcher agencies and frequently trains peers
Contact SKIM P&G team today
Interested in discussing any of this in the context of your brand, category or region?

Contact our account manager closest to you, we'd love to hear from you!


Jeroen Hardon
North America



Marianella Ghiggeri
Latin America