--- title: Helping P&G thrive by understanding and predicting decision behavior --- [![SKIM-PG](https://info.skimgroup.com/hs-fs/hubfs/Images%20and%20Videos/Skim%20Landing%20Page%20-%202019/SKIM-PG.png?width=225&height=90&name=SKIM-PG.png "SKIM-PG")](https://skimgroup.com/) [Contact Us](https://info.skimgroup.com/pg/#contact-us) # Helping P&G thrive by understanding and predicting decision behavior Digital research innovations for today’s omnichannel shopping environment To stay ahead in today’s environment, it’s critical to know how decisions are made and how the changing environment influences decisions for consumers. By understanding how decision-making has changed *(and how it hasn’t!)*, we at SKIM adapt robust research techniques and develop digital innovations to address this new reality. *The result?* Practical brand communications, revenue management, product innovation, and eCommerce recommendations you can use to drive growth of P&G brands, online and offline. Here's an overview of the mobile research innovations we shared at 2019 InnoFair.  We look forward to continuing the conversation! Implicit and agile mobile research innovations How can we help you better predict consumer behavior?  **Unspoken ** Optimize your portfolio and communication strategy through our mobile, implicit-based testing platform [![Unspoken](https://info.skimgroup.com/hubfs/Images%20and%20Videos/Skim%20Landing%20Page%20-%202019/Unspoken-1.png "Unspoken")](https://skimgroup.com/unspoken-demo-pg/) [**Try and swipe Unspoken® **](https://skimgroup.com/unspoken-demo-pg/) [![Unspoken-brochure](https://info.skimgroup.com/hubfs/Images%20and%20Videos/Skim%20Landing%20Page%20-%202019/Unspoken-brochure.png "Unspoken-brochure")](https://info.skimgroup.com/hubfs/Marketing%20Files%20(not%20Google%20indexed)/Non%20Campaign%20Specific/Downloads/PG_Unspoken-method%20one%20pager_A4%20Version%202.pdf) **[Find out more about Unspoken®](https://info.skimgroup.com/hubfs/Marketing%20Files%20(not%20Google%20indexed)/Non%20Campaign%20Specific/Downloads/PG_Unspoken-method%20one%20pager_A4%20Version%202.pdf)** **DigiShop** Increase conversion by uncovering and predicting digital shopper behavior in replicated online environments [![Digishop-experience](https://info.skimgroup.com/hubfs/Images%20and%20Videos/Skim%20Landing%20Page%20-%202019/Digishop-experience.png "Digishop-experience")](https://skimgroup.com/digishop-demo/) [**Try DigiShop for yourself**](https://skimgroup.com/digishop-demo/) [![Digishop-brochure](https://info.skimgroup.com/hubfs/Images%20and%20Videos/Skim%20Landing%20Page%20-%202019/Digishop-brochure.png "Digishop-brochure")](https://info.skimgroup.com/hubfs/SKIM%20DigiShop%20solution%20sheet_web.pdf) **[Find out more about DigiShop](https://info.skimgroup.com/hubfs/SKIM%20DigiShop%20solution%20sheet_web.pdf)** **DigiFeed** Maximize the ROI of your social media content by measuring what really matters in replicated social feeds [![DigiFeed](https://info.skimgroup.com/hubfs/DigiFeed.png "DigiFeed")](https://info.skimgroup.com/pg/#contact-us) [**Contact us to see DigiFeed in-action**](https://info.skimgroup.com/pg/#contact-us) Get inspired See how we helped other leading brands win online [![SKIM Pyschological Distance Theory-blog masthead](https://info.skimgroup.com/hs-fs/hubfs/SKIM%20Pyschological%20Distance%20Theory-blog%20masthead.png?width=600&name=SKIM%20Pyschological%20Distance%20Theory-blog%20masthead.png)](https://skimspiration.skimgroup.com/increasing-online-conversions-by-reducing-psychological-distance)**From clicks to cart: How optimized images affected conversion rates on a leading online eCommerce platform** SKIM's theory of Psychological Distance and a top eCommerce platform which put it to the test. [![Read More](https://no-cache.hubspot.com/cta/default/2620743/185f487c-25ae-428f-b09a-52f3e3de56c3.png)](https://cta-redirect.hubspot.com/cta/redirect/2620743/185f487c-25ae-428f-b09a-52f3e3de56c3)   [![Constellation Brands header teal-1](https://info.skimgroup.com/hs-fs/hubfs/Constellation%20Brands%20header%20teal-1.png?width=600&name=Constellation%20Brands%20header%20teal-1.png)](https://skimspiration.skimgroup.com/how-constellation-brands-is-overcoming-mobile-shopping-challenges-in-the-alcohol-category)**How Corona's manufacturer Constellation Brands is overcoming mobile shopping challenges in the alcohol category** Exploring a 'shopper first' strategy with the makers of Corona, SVEDKA... [![Read more](https://no-cache.hubspot.com/cta/default/2620743/63725538-0132-4456-8b22-cd52ac6c4a1f.png)](https://cta-redirect.hubspot.com/cta/redirect/2620743/63725538-0132-4456-8b22-cd52ac6c4a1f)   [![SKIM and Kelloggs claims research](https://info.skimgroup.com/hs-fs/hubfs/SKIM%20and%20Kelloggs%20claims%20research.png?width=332&name=SKIM%20and%20Kelloggs%20claims%20research.png)](https://skimspiration.skimgroup.com/how-kelloggs-built-a-powerful-global-insights-platform-for-claims-tests)**How Kellogg's built a global insights platform for claims tests** Learn how Kellogg's built a global insights ecosystem to extract better insights and decrease costs at the same time [![Read More](https://no-cache.hubspot.com/cta/default/2620743/7bce02db-3917-4121-a447-b6cd5134a107.png)](https://cta-redirect.hubspot.com/cta/redirect/2620743/7bce02db-3917-4121-a447-b6cd5134a107) About SKIM and P&G Our companies go way back: SKIM has been P&G's preferred global pricing supplier for 20+ years. We now partner with P&G insights teams worldwide, across nearly all brands and categories - answering a diverse range of eCommerce, revenue management and communications questions. *Why do P&G teams continue to partner with us?* - **Consumer behavior focus & implicit methods - **SKIM solutions aim to consider both conscious and subconscious decision-making process, vs. focusing purely on rational measures - **Early eCommerce innovator - **We've helped develop guidelines for hero images and other digital content since 2014. We're experts at replicating popular online environments and eCommerce platforms to uncover true behavioral data - **Data-fusion approach - **Our advanced analytics and predictive pricing simulators integrate multiple data sets. We're proud to have 40 years of choice modeling expertise. Our solutions are rooted in analytical rigor and robust methodologies. We're longstanding partners to leading consultancy firms, BCG, McKinsey, etc. - **Specialized in-house data science team - **our team conducts the most sophisticated choice modeling projects for other market researcher agencies and frequently trains peers [![SKIM P&G 2019](https://info.skimgroup.com/hs-fs/hubfs/Images%20and%20Videos/Campaign%20Specific/PG%20ABM/SKIM%20P%26G%202019.png?width=633&name=SKIM%20P%26G%202019.png)](https://info.skimgroup.com/hubfs/Marketing%20Files%20(not%20Google%20indexed)/Campaign%20Specific/PG%20ABM/PG_About%20SKIM_20%20Nov%202019.pdf) [Download 2019 P&G InnoFair flyer](https://info.skimgroup.com/hubfs/Marketing%20Files%20(not%20Google%20indexed)/Campaign%20Specific/PG%20ABM/PG_About%20SKIM_20%20Nov%202019.pdf) Contact SKIM P&G team today Interested in discussing any of this in the context of your brand, category or region? Contact our account manager closest to you, we'd love to hear from you! [![Michael-Hetherington](https://info.skimgroup.com/hs-fs/hubfs/Images%20and%20Videos/Skim%20Landing%20Page%20-%202019/Michael-Hetherington.png?width=168&name=Michael-Hetherington.png)](https://skimgroup.com/about/people/michael-hetherington/) [**Michael Hetherington **](https://skimgroup.com/about/people/michael-hetherington/)**APAC**   [![Julia-Görnandt](https://info.skimgroup.com/hs-fs/hubfs/Julia-G%C3%B6rnandt.png?width=168&name=Julia-G%C3%B6rnandt.png)](https://skimgroup.com/about/people/julia-gornandt/) [**Julia Görnandt **](https://skimgroup.com/about/people/julia-gornandt/)**EMEA** [![Jeroen-Hardon](https://info.skimgroup.com/hs-fs/hubfs/Images%20and%20Videos/Skim%20Landing%20Page%20-%202019/Jeroen-Hardon.png?width=168&name=Jeroen-Hardon.png)](https://skimgroup.com/about/people/jeroen-hardon/) [**Jeroen Hardon **](https://skimgroup.com/about/people/jeroen-hardon/)**North America**   [![Marianella-Ghiggeri](https://info.skimgroup.com/hs-fs/hubfs/Images%20and%20Videos/Skim%20Landing%20Page%20-%202019/Marianella-Ghiggeri.png?width=168&name=Marianella-Ghiggeri.png)](https://skimgroup.com/about/people/juan-andres-tello/) [**Marianella Ghiggeri **](https://skimgroup.com/about/people/marinella-ghiggeri/)**Latin America**   ### Stay up to date with the latest SKIM content, industry insights and tips. 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