Click here or on the image to download the presentation.

HubSpot Video


What you can learn in this presentation:

  • How the concept of Psychological Distance can help brands improve the relevance and impact of messaging and visuals. For example: why can it be challenging for sustainability messages to affect a purchase decision?
  • Why considering your consumer’s ‘desired end state’ can help reveal which triggers will best drive product purchase. Including: why is a reference to ‘natural’ is so powerful in the food category?
  • 3 proven aspects of comms messages that resonate in the Food category. For example: should you focus on the origin of ingredients or the process of manufacturing?