What message will grab their attention? And even more so, which words will persuade consumers to break their habit of buying what they always do, and trial your new food product instead?
Based on a database of 30.000 product messages tested for leading FMCG brands across the globe, we shared key ingredients for persuasive communication messages at the 2021 Virtual NPD Food & Drink – Trends & Innovation conference in March.
Interested to find out what these key ingredients are? Fill in the form on this page to watch our presentation recording and review our slides.
Presenter:
Joyce van Heeswijk
Senior Director and European FMCG industry lead
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