How has your company adapted its revenue management strategy, so you are better positioned to thrive following the Corona crash and recession?
We see from history that companies that maintain prices during a recession are better placed to recover to pre-recession revenues and margins afterwards. Companies that
automatically slash prices, and those that stop investing in their brand, will be in a worse position post-COVID. The big challenge will be to balance out short-term revenue potential and long-term potential.
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