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The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

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• Bullets are great
• For spelling out benefits and
• Turning visitors into leads.

How can you uncover both rational and emotional needs in early-stage new product development (NPD) research?

In early-stage NPD research, uncovering both rational and emotional needs are vital. to accurately size the unmet need or opportunity for innovations.

While traditional qual techniques can be used to uncover emotions, the results can’t easily be scaled. Alternatively, with quant techniques, we rely too heavily on ‘what’ people tell us and we often see an overstated interest in innovations.