SKIM’s TrendsLab has recently conducted key driver analysis across a range of categories to understand what’s driving consumers’ purchase decisions today, as well as what drives their willingness to pay a premium.
For example, our research uncovered that in the skincare market, a 10% advantage in innovation can drive almost double the willingness to pay more compared to a 10% advantage in brand ‘premiumness’ (3.2%).
See our brand value simulator in action
Complete the form to arrange a live walkthrough of a brand value simulator that shows how a deeper understanding of consumer motivations can provide the information you need to maximize conversions and drive sustainable growth.
