---
title: Maximize conversions and drive sustainable growth
description: Maximize conversions and drive sustainable growth with SKIM's brand value simulator
---

 

SKIM’s TrendsLab has recently conducted key driver analysis across a range of categories to understand what’s driving consumers’ purchase decisions today, as well as what drives their willingness to pay a premium.

For example, our research uncovered that in the skincare market, a 10% advantage in innovation can drive almost double the willingness to pay more compared to a 10% advantage in brand ‘premiumness’ (3.2%). 

### **See our brand value simulator in action**

Complete the form to arrange a live walkthrough of a brand value simulator that shows how a deeper understanding of consumer motivations can provide the information you need to maximize conversions and drive sustainable growth.

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