A better mobile-first approach for conjoint research

In today’s mobile world, research surveys have to be mobile-friendly - to reach more respondents and give them the freedom to complete questionnaires anytime, anywhere.

With SKIM’s Unspoken™, we previously introduced mobile optimization for research techniques like MaxDiff. However, for conjoint research, known for its complexity and screen filling concepts, a different approach is required to maintain accuracy and reliability of results.

Joost

Presented by Joost van Ruitenburg, Senior Manager

To address this need, we’re excited to introduce our new mobile-friendly swipe CBC technique. In this webinar, you will learn how this solution drives better respondent engagement and outperforms traditional mobile solutions.

With decades of expertise in conjoint and having worked with leading global brands on many mobile surveys, at SKIM we are uniquely positioned to solve this analytical and design challenge. And we want to share what works (and what to avoid) with you!

You will learn:

  • Practical tips to optimize conjoint for mobile, including what to avoid
  • The "swiping" setup for a mobile-friendly conjoint
  • Theoretical differences between 2 vs 3 concepts in both full and partial profile
  • Test results on real respondents

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