US, UK and Germany consumer study highlights voice trends

We recently conducted consumer research on voice in the US, UK and Germany.  With voice technology offerings from Amazon, Google, Microsoft, and Apple in each of these countries, these markets reflect the dominant “voice landscape” for brands moving forward.

Download this infographic for highlights on the study including:

  • Current voice technology usage and platform preferences between countries
  • Top uses of voice technology across countries and between smartphones and smart speakers
  • The role of voice in the path to purchase, including triggers and barriers
  • Recommendations for brands

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