Enjoy watching the recording below: (Click here to download the webinar deck)
In this webinar, you'll learn how the SKIM Habitual-Deliberate Decision Loop can help brands drive growth, customer acquisition and command brand loyalty.
Topics we'll cover:
- Practical strategies for how to apply the habitual-deliberate framework to optimize advertising, pricing, and innovation strategies
- How habits are formed and what cues companies can use to reinforce habitual (or repeat) behavior and command brand loyalty
- Examples of triggers and disruptors that can influence more deliberate choices or “switching” behavior between brands or products
- Specific steps of the decision-making journey and tips on where you can improve the customer experience along each step
