Enjoy watching the recording below: (Click here to download the webinar deck)

HubSpot Video
In this webinar, you'll learn how the SKIM Habitual-Deliberate Decision Loop can help brands drive growth, customer acquisition and command brand loyalty.

Topics we'll cover: 

  • Practical strategies for how to apply the habitual-deliberate framework to optimize advertising, pricing, and innovation strategies
  • How habits are formed and what cues companies can use to reinforce habitual (or repeat) behavior and command brand loyalty
  • Examples of triggers and disruptors that can influence more deliberate choices or “switching” behavior between brands or products
  • Specific steps of the decision-making journey and tips on where you can improve the customer experience along each step