An individual’s unmet needs, context, objectives, and behavioral intentions all influence their ultimate decision to choose one product or brand over another. This holds true for consumers, healthcare and B2B professionals.
Sometimes this decision-making process is quick or habitual, sometimes it’s more deliberate. For companies, knowing what drives habits or what triggers can drive behavior change, can directly impact business success.
In this webinar you'll learn how brands can use the SKIM Habitual-Deliberate Decision Loop to support growth strategies, drive customer acquisition and command brand loyalty.