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In today’s crowded online marketplace, we all face the same challenge: how do we attract and convert shoppers?
While increased media spend is an almost guaranteed way of attracting more people to an online platform, getting them to actually buy is a whole different ball game. Many online retail giants aren't forthcoming with behavioral data, so knowing how visitors think and behave from the time they land on the platform until they check out in these "walled gardens," is a blind spot for many of us.
Tapping into consumer psychology can be one way to tackle this challenge. Our psychological distance theory can help find ways to drive online conversion.
In this webinar, you will:
- Learn how our psychological distance theory can help drive conversion online
- Discover how together with Qoo10, we significantly increased click-through & add-to-basket rates
- Receive tips on how product images can be enriched with sensorial cues to reduce the gap between online shoppers and your brand
- See how realistically replicating eCommerce environments can uncover behavioral data to better inform your digital content strategies
