What brands should (and shouldn't) do post-COVID

As brands continue to adapt marketing strategies for the new normal, it's important to reflect on past crises. Analyzing the short- and long-term effects crises have on consumer behavior can help brands build success strategies in the COVID context.  

Here we outline clear guidelines on what brands should do and what pitfalls they need to be on the lookout for post-COVID. We share stories of brands who successfully adapted to similar changes in consumer behaviors.

Download the paper to learn:

  • Analysis of consumer behavior during past crises (e.g. 9/11, SARS epidemic and financial crisis of 2007 – 2008) cross checked with COVID-19 pandemic to uncover underlying behavioral trends.
  • Clear guidelines for what brands should (and shouldn’t) do post-COVID, both in the short and long-term
  • Learn if consumer behavior will be forever changed, making pre-crises strategies redundant
  • Understand if long-term trends still hold and if brands have an opportunity to accelerate them