Enjoy watching the recording below: (Click here to download the webinar deck)
What do healthcare marketers need to know about the new information sources, channels, behaviors, and evolving needs of patients and HCPs?
What you'll learn:
- HCP decision-behavior insights across United Kingdom, Netherlands, Germany, France, Spain, Italy, and United States
- Which information channels and sources general practitioners, internists, and oncologists use to seek information and the role of pharma reps
- When HCPs engage and are receptive to information, or when they avoid it
- How health information impacts patient communication and medical decision making
- How HCPs use information along their decision journey and what their unmet information needs are
- The regional differences between health information use and behavior amongst HCPs
- How healthcare companies can leverage these behavioral insights to optimize product launches and channel & communication strategies
