Do you know how today’s evolving information landscape is impacting healthcare decision journeys?

The search for and exchange of information between patient and healthcare professional (HCP) is crucial in determining medical treatments. Health information can be considered the cornerstone of medical decision making. 

What do healthcare marketers need to know about the new information sources, channels, behaviors, and evolving needs of patients and HCPs? 

By exploring the concept of healthcare information behavior, pharma and medtech companies can uncover many hidden short- and long-term marketing opportunities.

We recently surveyed HCPs in the EU5, Netherlands and United States to better understand why, how, where, and when HCPs engage with health information. We explored how these behaviors impact medical decision-making and ultimately treatment decisions made by general practitioners, internists, and oncologists. 

In this webinar, dr. Martijn Huisman, health information expert, will reveal the results of this new research, including implications for healthcare companies’ messaging, communication and channel strategies.



Dr. Martijn Huisman
Associate Director, SKIM Healthcare

What you'll learn: 

  • HCP decision-behavior insights across United Kingdom, Netherlands, Germany, France, Spain, Italy, and United States
  • Which information channels and sources general practitioners, internists, and oncologists use to seek information and the role of pharma reps 
  • When HCPs engage and are receptive to information, or when they avoid it 
  • How health information impacts patient communication and medical decision making 
  • How HCPs use information along their decision journey and what their unmet information needs are 
  • The regional differences between health information use and behavior amongst HCPs 
  • How healthcare companies can leverage these behavioral insights to optimize product launches and channel & communication strategies
Learn how the health information behavior framework can help deliver more accurate and actionable insights about information use and needs as well as healthcare (treatment) decision behavior.