Do you know how today’s evolving information landscape is impacting healthcare decision journeys?
The search for and exchange of information between patient and healthcare professional (HCP) is crucial in determining medical treatments. Health information can be considered the cornerstone of medical decision making.
What do healthcare marketers need to know about the new information sources, channels, behaviors, and evolving needs of patients and HCPs?
By exploring the concept of healthcare information behavior, pharma and medtech companies can uncover many hidden short- and long-term marketing opportunities.
We recently surveyed HCPs in the EU5, Netherlands and United States to better understand why, how, where, and when HCPs engage with health information. We explored how these behaviors impact medical decision-making and ultimately treatment decisions made by general practitioners, internists, and oncologists.
In this webinar, dr. Martijn Huisman, health information expert, will reveal the results of this new research, including implications for healthcare companies’ messaging, communication and channel strategies.
Dr. Martijn Huisman
Associate Director, SKIM Healthcare