Learn the pricing do's and don'ts of the subscription space
To successfully optimize your pricing and portfolio subscription models, it’s essential that you understand a.) how the current market impacts consumer purchase decisions and b.) how to adapt your market research strategy to stay ahead of the competition.
In this guide, you will learn:
- How a net revenue management approach can improve your pricing strategy
- Pricing best practices: what to do and what not to do
- How to segment your subscription audience for greatest impact
- How to adapt your market research approach to drive digital success
These are the questions this guide answers, equipping you with the approach, the strategy, the best practices and the market considerations you need to successfully optimize your pricing and portfolio for subscription models in the eCommerce space.