What is the correct Customer Journey Framework for your industry?

Decision journeys can vary significantly within a category thanks to a variety of factors. Think of the journey framework as the scaffolding upon which the customer journey is built. At SKIM we have identified four journey frameworks that capture our clients’ most common customer journeys.

Selecting the correct framework lays the groundwork for the most accurate, and actionable customer journey maps. Download our guide to learn:

  • 4 journey frameworks that capture most common customer journeys
  • When to use each framework
  • How each framework fits certain industries