They’re adopting a more holistic mindset towards data-driven pricing decisions.
Relying only on market mix models, historical sales figures or stand-alone market research, can run the risk of leaving money on the table. It’s the reason why leading NRM, pricing and insights professionals are constantly considering how to integrate relevant data sources to better inform strategic and tactical decisions.
Advanced data-fusion techniques are increasingly being used to unlock hidden value from these data sources. And we’ve seen first-hand how companies are reaping the gains as a result.
In this webinar, we’ll share how you can uncover growth potential by integrating data sources via new data-fusion approaches.