future of market research

The future of market research industry and profession in 10 years - ESOMAR Congress 2017

90% of the core activities of market research will be automated. Design, interpretation, guidance, and trust will typify the market research profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Our founder and chairman Dirk Huisman shared his insights on visualizing how the market research industry and profession would be in 10 years time and how you as researchers could already prepare for this upcoming trends.