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In the wake of COVID-19 which new online habits will consumers stick with?

While no one can predict this million-dollar question, what’s certain is that consumer online behavior has been disrupted.

Whether these behavioral shifts have resulted in new customers choosing your brand online, or a loss in sales, the marketing decisions you make today will have a long-lasting impact on your business.

In this webinar, our eCommerce experts, Mike Mabey and Mini Kalivianakis, will share eCommerce strategies brands are adopting to boost online engagement and conversion.

Presenters:

Mini-Kalivianakis

Mini Kalivianakis
Client Solutions Director and Partner

Mike-Mabey

Mike Mabey
VP Client Solutions Americas

Topics we cover: 

  • Understanding which online touchpoints and triggers will best reinforce or disrupt new consumer habits
  • Optimizing digital content (messaging, ads, visuals etc.) and guidelines to boost click-through and add-to-basket rates online, in-app and in mobile environments
  • Uncovering behavioral insights behind walled-garden websites, comparison sites and eCommerce platforms to better understand and influence online decision behavior
  • Optimizing online assortment, subscription pricing and promotions strategies to convert shoppers into buyers
  • Shifting to agile, mobile-first and implicit digital research solutions to enable eCommerce agility and mitigate risk
 
  

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