Watch on-demand webinar:
"eCommerce Success Strategies
Amidst Disrupted Consumer Behavior"
In the wake of COVID-19 which new online habits will consumers stick with?
While no one can predict this million-dollar question, what’s certain is that consumer online behavior has been disrupted.
Whether these behavioral shifts have resulted in new customers choosing your brand online, or a loss in sales, the marketing decisions you make today will have a long-lasting impact on your business.
In this webinar, our eCommerce experts, Mike Mabey and Mini Kalivianakis, will share eCommerce strategies brands are adopting to boost online engagement and conversion.
Presenters:
Mini Kalivianakis
Client Solutions Director and Partner
Mike Mabey
VP Client Solutions Americas
Topics we cover:
- Understanding which online touchpoints and triggers will best reinforce or disrupt new consumer habits
- Optimizing digital content (messaging, ads, visuals etc.) and guidelines to boost click-through and add-to-basket rates online, in-app and in mobile environments
- Uncovering behavioral insights behind walled-garden websites, comparison sites and eCommerce platforms to better understand and influence online decision behavior
- Optimizing online assortment, subscription pricing and promotions strategies to convert shoppers into buyers
- Shifting to agile, mobile-first and implicit digital research solutions to enable eCommerce agility and mitigate risk
