With the massive acceleration of online shopping and intensification of competition, brands face a fierce battle to win consumers online.

Optimizing your online product assortment, prices and promos is more essential than ever – Do you know the best practices that can give you a competitive edge?
  • Since each online retailer offers shoppers a different experience, you need to know why consumers opt for one site over another. Knowing this information and what type of products shoppers are looking for, lets you better tailor your product assortment to fit each online channel.
  • Shoppers are bombarded with an almost infinite number of products online. Knowing how they search, filter and sort can help you improve your product’s visibility. Discovering how online shoppers make decisions in your category can directly impact sales.

In this webinar, our eCommerce experts, Mini Kalivianakis and Joey Ophof, will share practical tips and tools for a successful online product assortment, price and promotional strategy.



Mini Kalivianakis
eCommerce practice lead, EMEA

Joey Ophof

Joey Ophof
Senior Analyst

Topics we'll cover: 

  • How to optimize your product assortment for different online channels and different user groups
  • Considerations related to price and the implications of searching, filtering and sorting
  • Best practices for developing online promotional strategies
  • Agile digital research solutions that can better predict how consumers make decisions online and help you run “what-if” scenarios