Looking for scientifically proven ways to give your brands a boost through stronger written and visual communications, either online or in good-old brick and mortar stores?
People get exposed to hundreds or even thousands of products, services, and marketing messages every single day. To prevent ourselves from engaging with all this temptation, our brain exercises self-control and limits our engagement with what’s in front of us.
A deeper understanding of how the human brain processes all this information can give you a powerful edge over competition. It will help you strengthen your brand communications in a way that will lower people’s inhibition, increases their value perceptions, and ultimately drives their behavior in favorable ways.
A brand’s success is ultimately driven by its ability to win the battle of choice among their potential customer bases. To win this battle, knowing how you can adjust your messages and visuals to the way they are processed by the human brain is key.
In this masterclass series, our global SVP of Brand Communication, Paul Janssen, will take you through the basics of SKIM’s Psychological Distance framework, and demonstrate through neuroscientific proof why this framework is so impactful in shaping people’s behavior.
Date: Thu, 18 November 2021
Time: 2:00 PM ET / 3:00 PM BRT
SVP Brand Communication,