Grow your business with tangible communication guidelines that are grounded in consumer psychology
How do you attract and convert shoppers in today's crowded marketplace?
Tapping into consumer psychology can be an effective way to tackle this challenge. Leading companies, like Google and Unilever, have used SKIM’s Psychological Distance Theory to improve product messages, visuals and concepts. The theory, developed in
collaboration with bright minds at the psychology department of New York University, is the foundation of our actionable communications guidelines.
Understanding the theory and implementing our proven guidelines can help your brand more meaningfully connect with your customers and drive conversion as a result.