What is driving brand value in your market? - Quirk's

To better understand brand health, marketing researchers can turn to brand driver analysis to extract more strategic insight from tracking data that your company has already collected.

Published on Quirk's, our Senior VP Americas, Juan, covers a framework marketing researchers can apply to better understand why and how a brand gains or loses ground in the marketplace; define what should be strategic points of difference and points of parity for your brand; and identify potential white-space brand identity opportunities in the market.