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What you can expect in this consumer behavior paper:
- Analysis of consumer behavior during past crises (e.g. 9/11, SARS epidemic and financial crisis of 2007 – 2008) cross checked with COVID-19 pandemic to uncover underlying behavioral trends.
- Clear guidelines for what brands should (and shouldn’t) do post-COVID, both in the short and long-term
- Examples of brands who successfully adapted to similar changes in consumer behaviors
- Learn if consumer behavior will be forever changed, making pre-crises strategies redundant
- Understand if long-term trends still hold and if brands have an opportunity to accelerate them
