Download pricing re-run results:
Impact of COVID-19 on consumer price sensitivity

Implications for brands considering pricing research during COVID-19

Unsure of whether or not you should conduct pricing research now? In April 2020, we re-ran pricing research to compare consumer choices in the U.S. and Europe pre- vs. during COVID-19. Eight studies included 87 CPG / FMCG brands - from dairy to homecare products.

Download the results to learn:

• How/have price elasticities changed pre- and during COVID-19?
• Are consumers deciding differently now?
• How does price sensitivity vary across categories and countries?

• Implications for brands considering pricing research now