Brand tracking studies provide extensive information on perceptions of your brand value over time. However, most of the time this information is not fully exploited.

In this 30-minute SKIM webinar, we shared how to use your existing tracking data to gain deeper insights in what drives value in your market - and what you can do to optimize your brand perception.

Presented by:
Juan A. Tello, Senior VP Americas

We have recently helped several brands to understand what factors drive success in their category, which brands own these drivers and what are white space market opportunities - by analyzing their existing brand tracking data.

What you'll learn in this webinar

Our Senior VP Americas and Advanced Modeling expert, shared how we do this and what insights you can expect from such a Brand Driver Analysis. Juan explained how we can help you get a deeper understanding of how consumers perceive the market you are in, by building a multivariate network model based on your tracking data to:

  • Identify what the category drivers are, and how these interact
  • Quantify which brands own a certain factor in the market
  • Uncover whitespace opportunities by revealing factors that are not owned by any brand yet
  • Understand differences in brand drivers and ownerships in specific customer segments

This topic is particularly interesting for brands who are currently tracking their brands and positioning, and are looking for strategic customer insights to improve brand value over your competition.