In a COVID-19 world, do you know the best practices for optimizing ads and product content in your category?

Online shopping can be overwhelming to consumers, especially to those who may be forced to try this channel for the first time.

  • Shoppers are bombarded with an almost infinite number of products and information online. Their attention span is low, especially on mobile. How can your product break through the online clutter?
  • In physical stores shoppers can examine avocados, try on makeup, smell candles, and compare cereal sizes. How can online visuals compensate for the physical brick & mortar experience?

In this webinar, our eCommerce experts, Mike Mabey and Liz Kadrich, share best practices in eCommerce advertising creative and product content you can use today. You'll be provided with practical tips on how to optimize your online content for popular online retailer sites and eCommerce platforms.

Presenters:

Mike-Mabey

Mike Mabey
Global lead for eCommerce and
omnichannel strategy

Elizabeth-Kadrich

Elizabeth Kadrich
Global lead for online shopping environment research

Topics we'll cover: 

  • How to develop eCommerce ads that stand out online and encourage conversion (add to basket and click-through rates)
  • Best practices in eCommerce product content that grabs shoppers' attention and moves the needle from consideration to conversion (e.g. hero images, price formatting, videos, etc.)
  • Considerations for tackling online behavior nuances by category, country, retailer, etc.
  • Research solutions that can better predict and influence online shopper behavior on popular e-tailer websites, like Amazon, and eCommerce platforms