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ARF Town Hall - Sustainability Product Communications that Drive Conversion and Loyalty

At the ARF Town Hall, Resuming the Sustainability Agenda: Market Research’s Role, our Director of Sustainability Decision Behavior, David Voxlin, joined other sustainability experts to discussed how the sustainability agenda has been stalled, how it can be resumed and how the market research industry plays a role.

During the town hall David discussed practical communications guidelines based on insights from a recent global meta-analysis of sustainability claims, along with SKIM’s psychological distance communications theory.

Speaker:

David Voxlin
Director, Sustainability Decision Behavior
SKIM

Key takeaways:

• How consumer brands can create more impactful product sustainability claims and on-pack messaging.
• Three tips to drive consideration and brand loyalty
• How SKIM’s psychological distance theory can help drive conversion of sustainability products