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At the ARF SHOPPER 2022 online event, SKIM experts explored the impact of the subscription lifestyle on the 21st century shopper, implications for marketers and their insights strategies.
During the session, we will share highlights from our global research study on consumer attitudes, motivations and behaviors related to subscriptions across the personal care, household, beauty, food. and beverage categories.
Key takeaways:
- What drives consumer choice for subscription products and services
- Marketing implications resulting from new consumer behavior, such as the prevalence of switching behavior
- Insights implications of the subscription lifestyle on shopper journeys
