From Amazon Alexa and Google Home to Apple Siri, consumers across the US and Europe are increasingly experimenting with voice technology.
40% of American, British and German users of voice tech have made at least one purchase via a digital assistant.
With the promise of making our lives easier, there’s no denying that voice technology and digital assistants are impacting consumer behavior today.
However, for marketers exploring this evolving channel, many questions remain:
For brands to stay ahead in this evolving channel, it’s important to understand the developing patterns and perceptions of voice usage and identify practical marketing opportunities for digital assistants.
In this webinar, we’ll share research on the impact of voice technology on consumer behavior and brands in the United States, United Kingdom and Germany. Here’s what you’ll learn:
Date and time: Thursday, 15 Nov 2018 at 2.00 - 2.30 PM EST
Cori Deutsch, Manager Joris Huisman, Managing Director