Turning a corner on negative perceptions of refugees in Europe - ESOMAR Congress 2017

Our study reveals there is opportunity to turn a corner on negative perceptions. After isolating the most important barriers to address, targeted communication increases attitudinal and behavioral support for refugees.

However, we find some barriers are easier to overcome than others, the most effective form of communication depends on the barrier being tackled and outcomes differ in terms of the type of support triggered.

Our paper therefore:

• Identifies which are the biggest barriers to target
• Provides actionable insights on how to tackle each barrier
• Consults on the opportunities available to different stakeholders